Alpina embodies the spirit of Swiss sports and adventure, blending watchmaking precision with the pioneering legacy of sports watches.
Founded in 1883 in Switzerland by Gottlieb Hauser, Alpina was born from a collaboration among independent watchmakers who sought to create movements of the highest precision under a single standard of quality. The brand rose to prominence in 1938 with the launch of the legendary Alpina 4, considered the first modern sports watch, defined by four principles: shock-resistant, anti-magnetic, water-resistant, and made of stainless steel.
Today, Alpina remains true to its pioneering spirit by combining Swiss watchmaking tradition with technological innovation, particularly in the hybrid smartwatch and adventure sports watch segments.
Gottlieb Hauser founded the Swiss Watchmakers' Corporation, the precursor to what would become Alpina. From its inception, the brand has been associated with watchmaking innovation and a constant quest to improve manufacturing processes.
The Birth of a Swiss Legend
Alpina introduced new quality control standards before any other manufacturer of the time. This forward-thinking approach cemented the brand's reputation for the precision and durability of its watches.
The Alpina Union Horlogère is founded, an alliance between Swiss and German watchmakers that guarantees the excellence of components and movements. The alliance drives the brand’s international expansion.
Watchmaking Collaboration
Alpina launches its first in-house movement, the Caliber 14H, laying the groundwork for an in-house production process that would set the brand apart for decades to come. Precision and robustness became its hallmarks.
Hauser is revolutionizing the sports watch with the introduction of the Alpina 4 concept, which defines the four essential principles of a true sports watch: shock-resistant, water-resistant, anti-magnetic, and featuring a stainless steel case. A visionary concept that will shape the future of the sports watch segment.
The 4 pillars of the sports watch
Alpina introduces the President model, an automatic watch with a water-resistant case that has become a favorite among professionals and adventurers. It embodies the brand’s philosophy of creating watches that are ideal for athletes and engineers.
Alpina is being reborn under new leadership with a commitment to reviving its heritage as a maker of Swiss sports watches. The brand is reclaiming its historic identity and repositioning itself in the international market with collections inspired by its iconic models.
A New Era for Alpina
Alpina is celebrating 140 years of watchmaking history with commemorative editions that pay tribute to its legacy of innovation, quality, and design. This milestone reaffirms the brand’s status as a leader in Swiss sports watchmaking.
140 Years of Innovation
More than a century after its founding, Alpina continues to embody the daring spirit of Swiss pioneers: watches born for adventure, built to last.
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