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Brand guides

2 min read
25.06.2026

Jesús Carro

Executive Director of WWM

Timex watches: the reliable American watch with style

Timex is one of those names almost everyone has worn on their wrist at some point, often as their very first watch. Affordable, tough and with an American style that never goes out of fashion, it has spent more than a century and a half proving that a good watch doesn't have to cost a fortune.

Waterbury, 1854

The brand traces its roots back to 1854 in Waterbury, Connecticut, with the Waterbury Clock Company. Its philosophy was always clear: reliable watches within everyone's reach. From there came hugely popular icons and, later, such memorable inventions as Indiglo illumination.

What you'll find today

The Weekender is the quintessential casual Timex, with an interchangeable strap and a laid-back attitude. But the most interesting part for the enthusiast lies in its vintage re-editions such as the Marlin —also available in a mechanical version— and the Q Timexseries, which brings back the flavour of the 70s at a laughably low price.

Why a Timex

Because it's honest: you give little and get a lot. It's the perfect watch to start out with, for worry-free everyday wear, or to own a charming vintage piece without spending a month's salary.

Where to buy it in Spain

At World Watch Museum we are an official Timex dealer: new watches, 100 % original, with official warranty, free shipping and a boutique in Madrid.

View all Timex watches

Frequently asked questions

Is the Timex Marlin mechanical?

There is a hand-wound mechanical version, a re-edition of its mid-century classic, as well as quartz variants.

What is Indiglo?

The dial illumination system that made Timex famous: press it and the entire dial lights up.

About the author

Jesús Carro

Executive Director of WWM Jesús Carro is Chief Executive Officer of World Watch Museum and Product Manager of Indie Watch, the house's own signature watchmaking brand. Passionate about independent watchmaking, he drives La Revista to give a voice to the brands that break the mould and to help people choose well, without posturing.

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