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Brand guides

2 min read
25.06.2026

Jesús Carro

Executive Director of WWM

Timex Atelier: the premium Swiss Made line by Timex

Timex Atelier is the most sophisticated face of one of the longest-standing watch brands in the United States. Where Timex is accessible and casual, Atelier raises the bar with a premium approach and Swiss Made manufacturing: the same historic name, a different register.

The refined side of Timex

The Timex Atelier line represents the brand's most carefully crafted proposition, with watches offering a higher level of finishing and Swiss mechanics. A way to enjoy the Timex legacy — with more than a century and a half of history — in a premium key.

Its style

Elegant, well-built watches with a more understated, mature design and the assurance of Swiss manufacturing. For those who appreciate the brand but are looking to take a step further.

Why a Timex Atelier

Because it combines the Timex name and heritage with superior finishing and mechanics. The best of both worlds.

Where to buy it in Spain

At World Watch Museum we are an official Timex Atelier dealer: brand-new watches, 100 % original, with official warranty, free shipping and a boutique in Madrid.

View all Timex Atelier watches

Frequently asked questions

How does it differ from Timex?

Atelier is the premium, Swiss Made line by Timex, with a higher level of finishing and mechanics.

Is it Swiss made?

Yes: the Atelier line is committed to Swiss Made manufacturing.

About the author

Jesús Carro

Executive Director of WWM Jesús Carro is Chief Executive Officer of World Watch Museum and Product Manager of Indie Watch, the house's own signature watchmaking brand. Passionate about independent watchmaking, he drives La Revista to give a voice to the brands that break the mould and to help people choose well, without posturing.

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