Brand guides
Jesús Carro
Executive Director of WWMVictorinox: the Swiss Army knife people, in watchmaking too
The name Victorinox is associated with one thing: the quintessential Swiss Army knife. That very idea — rugged, functional and honest tools — is what the brand has been bringing to its watches for decades. Swiss, practical and built to withstand anything.
From Ibach-Schwyz to the world
The story begins in 1884, when Karl Elsener opened his cutlery workshop in Ibach-Schwyz, in the heart of Switzerland. An empire of tools was born there; the watches came later, inheriting that same philosophy of Swiss quality and functionality.
Its character
Tough, legible and well-built watches, clearly designed for everyday wear and adventure. No frills: function and reliability, just like the famous knife.
Why a Victorinox
Because it offers Swiss quality, robustness and a name with a hard-earned reputation, at a very reasonable price. A watch to wear without a second thought.
Where to buy it in Spain
At World Watch Museum we are an official Victorinox dealer: brand-new watches, 100 % authentic, with official warranty, free shipping and a boutique in Madrid.
Frequently asked questions
Are they the same people behind the Swiss Army knife?
Yes: Victorinox, founded in 1884, makes the famous Swiss Army knife as well as watches.
What are their watches like?
Rugged, functional and of Swiss quality, designed for everyday wear and adventure.
